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In February 2021, Netflix announced it would invest $500 million to create and distribute Korean content through its global streaming platform. This additional investment builds on its already rapidly growing partnerships with Korean TV, movie production companies and streaming platforms to bring Korean dramas and movies into households around the world.

The global reach of Korean dramas is not new – these shows have been popular globally for decades and have been on the leading edge of the Korean Wave. But these new investment opportunities, combined with the ability to quickly reach huge audiences through global platforms, have changed the game for Korean production and distribution companies. K-dramas have also lead to greater impact on other industries like tourism, cosmetics, fashion and retail around the globe.

Please register to listen as Hyun Jung Stephany Noh, Lee Min Joo, Shannon Cho and Jenna Gibson discuss the K-drama industry’s influence within the Korean wave.

Shannon Cho
- Head of Content & Creative
- Discovery Korea Networks
- ex-Fox/Disny, ex-Sony, ex-Viacom, ex-CJ ENM

Lee Min Joo
- Visiting Lecturer
- Department of Women’s and Gender Studies
- Wellesley College

Hyun Jung Stephany Noh
- PhD Candidate
- Department of Radio-Television-Film
- University of Texas at Austin

Jenna Gibson
- PhD Candidate
- Department of Political Science
- University of Chicago

For more details, please visit : https://bit.ly/2W0oIa9

Aug 3, 2021 08:30 PM in Hong Kong SAR

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